Marketing communications tools and techniques

It is a mixture of sales promotion and public relations. Sponsorships create brand loyalty and help in differentiating the product with competitors. Benefits of Integrated Marketing Communications Explained. We send you the latest trends and best practice tips for online customer engagement:. Receive Updates: Daily Weekly. By completing and submitting this form, you understand and agree to HiTechNectar processing your acquired contact information as described in our privacy policy. We hate spams too, you can unsubscribe at any time.

Published By - Kelsey Taylor. Personal selling. Direct Marketing. Mobile Marketing. Social Media Marketing. Public Relations. Sales Promotion. MSSP vs. Share This! Both the teams do not understand the logic or the reason behind the rules set and the reason for not performing as per the set process or rules.

The companies can set rotational jobs for both the sales and the marketing team; for example, a couple of members from the marketing team can come down to the location of the performing sales team and a couple of members from the sales team can be sent to the head office to work for a month.

This will avoid ego clashes in the workplace. This also builds relationships and creates a bond between employees. Feedback need not come just one way, that is from top to bottom, which means from marketing to sales, it has to be both ways.

The marketing team of any organization might for sure have experts or specialist in marketing or communicating awareness about the products and services offered to the customers; however, the sales team creates need amongst people in buying the same products or services. Hence even the sales team might have brilliant ideas which might help the marketing team and the organization is benefiting from.

Feedback options must be open and acceptable from both the sides. Just like marketing has experts even sales has experts, however marketing team looks at selling from a brooder prospect and can suggest better ideas to the sales team to help them perform better.

The sales and marketing teams must interact via other mean or reasons of communication tools for marketing techniques such as emails email marketing , phone, data exchange, etc; however, the organization must hold an annual or a half-yearly meet for both the teams coming down together for a couple of days. This meet must hold an agenda that discusses critical issues faced by both the teams along with resolutions and expectation of the teams from themselves and the other team.

As these teams come together they not only discuss important points and issues they also meet people from the other team they usually interact with on emails and over the phone. It helps in developing a relationship and emotional bonding amongst the team; this helps both the teams in performing better as a team keeping their ego clashes and differences aside. The main motive behind every team in an organization is to perform better in their own expert ways to help the organization generate revenue.

Performing not just as individual teams also as an organization that has an entire unit of experts to sell better and adds value to grow better and faster. Working as a team by keeping all ego clashes away, understanding each other point of view will help the organization and people involved in the growth of the organization progress and succeed. Marketing and sales are two different terms that are very closely knotted with each other. Marketing looks at business from a broader aspect whereas sales looks at business from a very narrow aspect.

They are both different at work however they need to work hand in hand with the organization to help the organization grow and progress in terms of selling its goods and services better to earn profitable revenues. It is used to communicate with the consumer directly and effectively in an attempt to promote a product. Sales promotions are widely used in FMCG and retail sectors. Some techniques involved in these promotions are:.

This is generally a free communication tool and the firm generally does not pay for it. This kind of marketing campaign includes product reviews, free surveys, newspaper articles, etc.

However, with the rising marketplace competition, even such free communication tools have become paid platforms to promote products. While doing so, the sales person has to go through the key aspects of AIDAS Attention, Interest, Desire, Action and Satisfaction cycle, which are primary requirements for a sale to be considered as complete.

Though this process is a bit time consuming and costly, the outcome is generally positive, often leading to a loyal customer. This communication tool primarily concentrates on increasing the brand image of a business. Interactive marketing Event-based marketing is a great tool to increase conversions, ultimately leading to more sales.

It tends to bring a lot of audience engagement and feedback from valuable customers. Other than that, a successful interactive marketing plan can make you go viral on social media. Communicating with your audience will help you build your brand in the future.

Therefore, streamlined marketing communication campaigns and solutions can definitely improve your sales and brand image. Bython Media is also the parent company of OnlineWhitepapers. Tags : marketing tools. What are Marketing Communication Tools? List of Marketing Communication Tools Following are the best 18 marketing communication tools to reinforce your brand message and promote sales: Advertising This is one of the biggest communication tools that marketing teams have.

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