Art design brief template

This section should be very straight forward. Some examples might include:. Some examples of a target audience include:.

Some examples include:. In this section make sure to list any elements that are mandatory requirements in the final product. Here are some examples of elements you might need to include in a creative job:. This one is simple: tell your creatives when each deliverable or draft is due.

Be mindful of including enough time for revisions and client feedback. If the project is larger in scope and includes actual production e. In this section you can explain how your team should either incorporate or avoid elements of pre-existing design work. In the example above we see a shoe design that is inspired by New Balance, Adidas and possibly other pre-existing sneaker brands.

Depending on your client, these similarities might be viewed as good or bad. In this section of a brief you can clarify what your team should either incorporate or avoid. Your creative team will thank you for providing any tools that make their job easier.

When creating a website design brief, consider the following:. Use this comprehensive design brief for website design to ensure that you take into account all design components — and programming considerations — from the get-go, so that your dynamic website is up and running in no time.

Although the subject matter will determine the specifics of a design brief, the following components are crucial to ensure adherence to typical design plans, as agreed upon by designer and client:. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

Try Smartsheet for free, today. Get a Free Smartsheet Demo. In This Article. What Is a Design Brief? The Benefits of a Design Brief In short, a design brief is a roadmap for success. Simple, powerful marketing campaign management in Smartsheet. How a Design Brief Works A design brief creates a living record of ideas, options, and choices for a design-centric project.

Design Brief for Logo Design. Design Brief for Graphic Design. Weekly Plan Template. Creative professionals from these companies use Milanote.

Start your Design Brief Set the design direction for your next project. Use this template Sign up for free with no time limit. Start your Design Brief Milanote is where creative professionals organize their most important work.

Free with no time limit. Create your account. There may also be a call to action. Target Audience: This is the most important item on the list: who is the buyer or intended audience? Explain the value proposition for this group.

Knowing your audience will shape the style and messaging of your campaign. Are there certain colors, fonts, or images that help communicate this? Schedule: Having a timeline is critical for planning any project. Competition: Understanding the competition can provide a clearer picture of where your client stands in the market, which will help you shape your campaign. Describe the competition and what they offer, and what makes your client unique in comparison.

Media Strategy: List the channels that will be used, how each will be used, and why they are expected to be effective. Contact Information: Compile information on the client so interested parties can reach out to learn more, as well as that of who prepared the brief. Benefits of Creative Briefs A brief keeps the message on brand, and provides a broad vision of the business, the brand, and the product. In addition, they provide the following benefits and value: Provide outside parties with a quick overview of the project.

Reduce conflict between the client and the agency's creative team by aligning expectations. Outline the criteria for success. Answer common questions and provide assumptions. Reduce scope creep and wasted time, and promote accountability by stating the parameters at the beginning of the project.

Sample Creative Brief. Best Practices for Writing a Creative Brief Implementing the following practices will help ensure that your brief is effective at getting the message across to others. Before you begin, make sure you have a strong understanding of the brand, the product, the target audience, and the message.

The short format helps distill the message down to its core and keep the messaging on brand. If your brief is longer than a couple pages, keep working on it. Get rid of jargon, marketing speak, and fluff. Use what works best for you. Customer quotes or insights can help guide the creative team.